Jewels of Christmas
SISSY-BOY | FW20 - FW23 | Campaing shoot & social media content | Concept development, Art Direction & Edit
At Sissy-Boy, Christmas is the most important time of the year. Not only is there a limited window to sell a large amount of products, but the competition also brings out their most impressive visuals and window displays. However, I can proudly say that we were the store everyone talked about year after year.
Underneath here is a selection of all the christmas campaigns & windows
I developed for Sissy-Boy.
This was last year's Christmas campaign, entirely shot in our in-house studio.
This meant the entire set had to be imagined and built from scratch, which can be quite challenging for a shoot focused on capturing the perfect atmosphere. However, I believe we managed to pull it off quite well!
The Magical Forest project took place during Covid, when all budgets were cut,
and we weren't allowed to gather indoors with others. Given the "magical forest" theme, it didn’t take long to settle on the perfect location. Luckily, we found an incredible forest where we were permitted to shoot.
"The Journey of Luck & Love" was a vibrant, colorful Christmas campaign. We found an incredible house that perfectly captured the gypsy-inspired vibe we wanted to portray. To add an extra touch of warmth, we even built a gingerbread house, enhancing the cozy, festive atmosphere.
