Good Luck Club

SISSY-BOY | FW22 & FW23 | Campaing shoot & social media content | Concept development, Art Direction & Edit

I believe that kids create their own world, separate from the adult realm.

We named this world the Good Luck Club, a place filled with adventures and free from boundaries. This idea inspired a series of campaign shoots and videos, drawing from classic stories such as Pippi Longstocking and Alice in Wonderland.